Summary
287
Pieces of Coverage
Total number of online, offline and social clips in this report
17.4M
Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
1.71B
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
140K
Engagements
Combined total of likes, comments and shares on social media platforms
24K
Votes in GA 1st Senate Runoff
In the 2020 GA Senate Runoff, we joined forces with BlockPower and Focus on Democracy to help turn out the 600,000 registered Black Georgians who did not vote in November 2020 (nearly 30% of registered Black voters.
150K
Arts Memorial Attendees
Central, downtown location hosted ~500 daily visitors + 100K Port Clinton Art Festival attendees + 20K Lot Event attendees
175
Engaged Musicians
80 musicians performed at the Highland Park Memorial; 62 performed at the Nashville Memorial, which included concerts with SOFAR and Change the Ref; 33 performed at ATL's Light Up the Vote for the 1st Senate Runoff
1.3M
Tonight Show Audience
On the Tonight Show with Jimmy Fallon, Toms' CEO Blake Mycoskie Calls for Support of HR8 Bill to Help End Gun Violence. In his update on how many postcards have been sent to congressional representatives since Jimmy sent the first one in their campaign to end gun violence, and he shows a photo of volunteers holding the Arts4Impact orange fabric garland at the US Capitol. While not included in our overall metrics, we think it's pretty cool.
82
Engaged Artists
20 emerging artists, primarily women & BIPOC in the juried ATL live art activation for the 2021 Senate Runoff ; 62 artists participated in the Nashville Arts Memorial, including MOCAN exhibit and spin-off Bongo Coffee mural.
560
Get Well Cards for Cooper
Visitor to the Highland Park Memorial who wrote get well messages to Cooper, the eight-year-old boy who was shot on July 4th.
30K
Pieces of Orange Fabric
The ENOUGH installation features community-torn fabric strips representing all the children killed by gun violence since Sandy Hook. It stretches an entire city block.
7K
Arts Memorial Notes
Visitors to the Highland Park Memorial who posted handwritten messages to the installation.
409
Legislators Advocacy Tassels
GVP activists delivered orange fabric strips to every legislator in the Illinois and Tennessee General Assemblies (177/132 respectively), and 100 to every Senator in the US Congress in support of SB8.
6.5K
Cards for Migrant Children
Visitors to Mylar For Disco, Not Deportation who wrote messages of hope to children separated from their parents at the border.
60K
GOTV QR Cards
In the 2020 GA Senate Runoff, we distributed CTA cards to re-request mail-in ballots, secure free rides to the polls, and become a Voting Ambassador, helping Focus Action Network and BlockPower activate 20,000 peer-to-peer contacts to promote voting among low-propensity Black voters.